Brennan Nevada Inc., which bills itself as the only New York-based Black, female-owned PR and media agency for tech companies and startups, has landed SoLo, the largest Black-owned personal finance company in the U.S. The company named Brennan Nevada as its agency of record after a year of working together.
It’s one of many wins over the last two years for Brennan Nevada Johnson, founder and CEO of Brennan Nevada Inc., and one that has allowed the agency to grow and expand while representing some of the largest Black and minority-owned businesses and founders.
Since its founding in 2021, Brennan Nevada has added new tech companies to its client roster, including SoLo Funds, Reframe, a Black-owned tech-enabled change management platform for marketing and HR professionals and Mach9, a Hispanic-owned digital marketing agency. It has also helped promote the mission of Black-owned digital marketing and media companies Hero Collective, Hero Media and GoodFeed. It also counts SuperRare, an NFT marketplace, Kiwi for Gmail, Zenkit and Dumbo Moving among its clients.
As a descendant of Carter G. Woodson, the founder of Black History Month, Brennan Nevada Inc. keeps the legacy alive by telling Black and BIPOC stories for companies that may not have access to best-in-class PR services.
Johnson said that being a descendant of Woodson inspired her to provide PR, comms and media services to Black businesses whose brands and unique entrepreneur journey’s usually never see the light of day.
“200 years ago my ancestors couldn’t read or write. It’s safe to say that I’m their wildest dreams as a 32-year-old who owns and operates the only NY Black female-owned agency catered to startups and tech companies,” Johnson told ADWEEK.
She added that she is following in the footsteps of Woodson by making sure that important topics, solutions and platforms from the Black community get the awareness they deserve to make an impact.
Johnson got into PR after majoring in journalism in college and found a job at a tech PR agency where she was one of the few Black employees.
“I saw a niche and passion to help the agency service Black people and so I did whatever I could to help BIPOC founders tell their stories,” said Johnson.
She added that tech PR lacks diversity and is still an industry that is dominated by white men.
“As I have conversations with Black founders and tech companies around PR and comms they are relieved to see that Brennan Nevada Inc. exists as they know it’s very difficult to get the results that they need when you don’t have a partner that looks like you,” said Johnson.