Breaking: Tony Hopp Steps Down as CEO of Campbell Ewald

By Matt Van Hoven 

In a statement to employees, Campbell Ewald CEO Tony Hopp informed that he’s stepping down, to be replaced by Bill Ludwig, the agency’s chief creative and strategic officer.

Here’s the statement:


Leadership transition is a critical time for any company…which is why it’s critical to start thinking about it long before it happens. When I first began formulating and finalizing a plan back in 2003 for who would replace me as CEO when I someday retired, I knew Bill Ludwig was the right person for the job.

That “someday” has finally arrived.

I am excited to officially announce my retirement as Campbell-Ewald’s Chairman and CEO at the end of this year, and just as excited to welcome our Vice Chairman, Chief Creative Officer, and Chief Strategy Officer Bill Ludwig into the role.

More than just a creative and strategic leader, Bill is a true visionary who establishes deep client relationships and is passionate about pursuing consumer engagement on behalf of our clients.

It has been a privilege and honor to work alongside Bill and the great Campbell-Ewald people, and I look forward to supporting Bill and his team over the next four years in my new (part-time) role as senior advisor.

You’ve heard me say it a hundred times, but I’ll say it again: When we’re at our best, there is no one better. It is our people who make Campbell-Ewald a great place to work &#151 thank you for many shared years of commitment to excellence.

And please join me in congratulating Bill on his new role and in wishing him all the best!

Tony Hopp

The news comes on the same day as GM CEO Fritz Henderson made the same announcement. Hopp will step down by the end of the year. He’s been with the agency for 41 years. The agency announced the decision earlier tonight.

Hopp has been CEO for 13 years and will continue in an advisory role, working part time, through 2013.

More:Tony Hopp’s Email to Campbell Ewald Staff About Chevy Review: Timid