Our source got the connection between Alex Bogusky and “green” startup Spiffly wrong.
The network did happen to launch at almost exactly the same time as his new, unnamed venture; it shares his interest in sustainability; it employs at least one former CP+B strategist; it runs on some of the same money that will fund Bogusky’s new project.
But, as Bogusky just told us, he’s merely an investor in Spiffly — not a founder.
— Alex Bogusky (@bogusky) February 25, 2015
So, to recap: we know that the new agency will involve some sort of partnership with Fusion and that it will focus primarily on “green” clients.
Other than that, we don’t really care to guess. Maybe Bogusky is returning to advertising after all.