Jim Edwards e-mailed us a few days ago to let us know he’s taking over for Jake Swearingen , who’d been holding down B|Net‘s advertising content. Jake headed off to another gig, and we wish him well.
Well, Jake moved on and Jim stepped in to fill the void. Before joining the net, Jim covered drug marketing at Brandweek, was a managing editor at AdWeek and has already begun sticking it to the big dogs. As George Parker notes, “he doesn’t swear as much as I do, but the piss and vinegar is there in spades.”
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Click over to B|Net and check out his coverages on the new (but ho-hum) Pepsi logo, IPGs three straight quarters of revenue loss, and the idea of the short-term downturn.