Blue Hive Goes Further for Ford

By Erik Oster 

Here’s one we missed from a few weeks back. Agency Blue Hive created a new online spot for Ford promoting the new Ford EcoSport and its keyless entry feature, entitled “Go Further.”

In the spot, a tanned beach dude, wearing a very small bathing suit walks along the beach to the tune of The Chordettes’ version of “Lollipop,” which fits the scene well. As he garners stares from onlookers, it becomes clear he’s heading back to his car. But how is he going to open it? Where could he possibly have put his keys? While the onlookers in the ad and viewers alike wonder this, he approaches the car, it beeps, and he gets in and drive away, followed by the suggestive message, “Where you put your keys is up to you.” The message is pretty clear: instead of rummaging around in a sandy bag for your keys after a day at the beach, you can just tuck your key fob in your crotch at the beginning of the day and forget about it. Thanks, Ford!




Agency: Blue Hive

Executive Creative Director: Karin Onsager-Birch

Copywriter: John Kelley

Art Director: Jesper Varlen

Agency Producer: Mondi Howard

Business Director: Anna Stump

Senior Account Director: Alistair von Speyr

Account Director: Michela Monti

Account Exec: Vitor Forte

Production Company: B-reel

Director: Tom Malmros

Music: The Chordettes

Editor: Spencer Ferszt