Blast Radius Layoffs to Come?

By Matt Van Hoven 

If you’re a BR employee and you haven’t gotten that awkward feeling about your job security, maybe you should take a look around.

We hear the agency is planning layoffs later this week. Our prediction: a huge prod./account slash and burn followed by promises to remaining creatives that they have a home.

If I was one of you folks, I’d be dusting off the portfolio.

A bit about WPP’s 2007 takeover of the Canadian interactive shop is posted after the jump.

From”WPP Group has acquired digital ad shop Blast Radius for an undisclosed sum. The Vancouver-based interactive agency will be folded into WPP’s Wunderman marketing services network. Over the past few months, UK-based WPP has been refocusing Wunderman into a digital operations unit. Earlier this year, Wunderman expanded its digital holdings by acquiring interactive agencies in South Africa (Aqua Online) and Belgium (These Days). It also acquired a controlling interest in DataCore Marketing in the U.S. The 11-year-old Blast Radius has worked with Nintendo, Nike, Electronic Arts (NSDQ: ERTS), BMW and others. AdAge estimated that Blast Radius was on track to bring in roughly $60 million in revenue this year, a 43.5 percent increase over 2006’s $41.8 million in revenue, if it happens; and has outposts in San Francisco, New York, Toronto, Amsterdam and London. The agency has about 400 staffers.”