Blake Griffin, Jack McBrayer Don Superhero Tights for Kia

By Bob Marshall 

With a new NBA season comes new spots for Kia from David&Goliath starring L.A. Clippers superstar Blake Griffin. This season, though, Blake, aka “The Endorser” as he’s known in other campaigns, is joined by a small sidekick, Jack McBrayer, who is best known for playing the bizarre but sweet NBC page on 30 Rock.

While this spot, “Trailer,” adorably portrays Griffin and McBrayer as a noble superhero team saving citizens from purchasing non-Kia vehicles, it lacks what has made Grffin’s spots for Kia so memorable over the years: Blake’s inherent weirdness. Not once does Blake open his mouth to tell the camera something strange while giving his off-putting stare. Neither does McBrayer, whose unhinged 30 Rock performance allowed him to frequently stand out amidst a large cast filled with other unhinged individuals.


I certainly hope that “Trailer” is aptly named, released only to build excitement for forthcoming “feature presentations.” If we never get to see two superpowers of weird actually interact with each other, then all may be lost. The next spot, “Zipline” is slated to come out early next month. Credits after the jump.

Chief Creative Officer: David Angelo

Executive Creative Director: Colin Jeffery

Senior Copywriter: Dan Kelly

Senior Art Director: Todd Rone Parker

Executive Broadcast Producer, Managing Director: Carol Lombard

Executive Producer: Christopher Coleman


Production Company: PrettyBird

Director: Paul Hunter

Executive Producer: Kerstin Emhoff

Executive Producer: Ali Brown

Head of Production: Tracy Hauser

Line Producer: Leora Glass