Bjorn Borg Attempts to Create the Ultimate Nightlife Photography Exhibition

By Bob Marshall 

Nightlife Photography: Is there anything that brings back the memories of sneaking into a clubs underage and looking like a complete idiot more than this? In fact, if you should scrape the archives of sites like Last Night’s Party and The Cobra Snake, you’ll find photos of me looking bewildered and terrified at parties hosted by much cooler people than I. Ah, childhood.

Now, designer underwear brand Bjorn Borg is attempting to catch consumers’ young, wild days with Unforgettable Night, a new online exhibition of nightlife photography happening around the world. Leading the celeb talent is Vogue event photog Pablo Frisk (above), whose last name doubles on as a state of mind. On the site, his photos are formatted as a hyper-linked magazine layout, with the pull quote “Female sexiness—it gives me such a rush” giving readers a glimpse inside of Frisk’s profound perspective on life.


Also featured is Berlin-based photographer Sven Marquardt, who looks absolutely fucking terrifying, doesn’t he? Marquardt and Frisk are the first two of six photographers who will be featured on the site. Interested designer underwear-donning consumers can get their own photos on the site using the hashtag #unforgettablenight on Instagram.