Barton F. Graf 9000 recently launched a campaign for Supercell’s strategy game Boom Beach highlighting the game’s villain, Dr. T.
“Dr.T’s Into” features Dr.T informing viewers that he’s taken over the airwaves, mocking players of the game, who he says have brains “as small and easy to crush as this miniature brain pinata” and their strategies. In “Dr. T’s Everything,” meanwhile, the villain taunts players, claiming that he’s thought of every possible defense and can’t be defeated. Other ads include the character launching into song about a new weapon he plans to unleash on players and employing a very Schackleford-esque maneuver. The campaign made its broadcast debut on Christmas Day, including during ESPN’s NBA coverage and several of the spots have well over three million views on YouTube. Dr. T’s hints of a devastating new weapon will coincide with its introduction in the game this Friday, so the villain isn’t just blowing smoke.
Credits:Client: Supercell
Brand: Boom Beach
Agency: Barton F. Graf
Chief Creative Officer: Gerry Graf
CEO: Barney Robinson
Chief Strategy Officer: Laura Janness
Executive Creative Director: Ian Reichenthal
Creative Directors: Matty Smith and Joey Ianno
Copywriter / Art Director: Owen Weeks, Chris Sheldon, Chase Kimball
Head of Integrated Production: Josh Morse
Producer: Cameron Farrell
Account Director: Kate Faux
Account Supervisor: Kimmy Cunningham
Strategy Director: Sean Staley
Brand Strategist: Kirk Luo
Print Producer: Wayne Treptow
Project Manager & Print Producer: Daniela Contreras
Lead Designer: Matt Egan
Junior Designer: April McMullan
Head of Business Affairs: Jennifer Pennant
Animation Production: HouseSpecial
CD / Director: Kirk Kelley
President / EP: Lourri Hammack
Producer: Karly Richter
Art Director: Alan Cook
Editor: Cam Williams
Flame Artist: Rex Carter
Technical Director: Patrick Van Pelt
Animation Lead: Greg Kyle
VFX Lead: Karl Richter
Lighting Lead: Matt Reslier
Compositing Lead: John Corbett
Audio: Heard City
Audio Engineer: Evan Mangiamele
Sound Design: Trinitite
Sound Designer: Brian Emrich
Music: Butter Music + Sound
Composer: Andrew Sherman
Producer: Ryan Faucett
EP: Ian Jeffreys
Print Production: Box Graphics
Box Co-Founder and Head of Production: Suk Choi