BETC London Names Russell Davies as Chief Strategy Officer

By Erik Oster 

BETC London hired Russell Davies as its chief strategy officer, effective as of January, 2017. In the role, Davies will be part of the agency’s management team, alongside executive creative director Rosie Bardales (pictured with Davies above) and a soon to be appointed managing director.

“What can I say, we’re incredibly excited to work with a guy as talented as Russell. His experience, curiosity and innovative mind-set is a true sign of a new, dynamic time for BETC London. It’s awesome,” BETC London executive creative director Bardales said in a statement.

Davies joins the agency from an interim role as CEO of digital charity Doteveryone. He arrives with over 25 years of experience, including working with agencies iW+K and R\GA and brands such as Nike, Apple, Microsoft and Honda. He spent nine years as a strategic planning director with W+K’s London and Portland offices, before leaving to join Nike as global consumer planning director in 2005. After two years with Nike, he spent a year as strategic director, EMEA with Ogilvy & Mather and one as strategic planning director with R/GA London.


“I’m really looking forward to working with Rosie and the team,” said Davies. “BETC are trying new things and are keen on working in different ways. That suits me. It’s going to be fun.”