Beckham Recreates Beethoven for Samsung Galaxy Note

By Kiran Aditham 

After just setting Burger King staffers’ hearts aflutter, David Beckham continues his advertising tear with a far more active spot from Cheil USA for the Samsung Galaxy Note. Directed by Tool’s Jason Zada, the commendable clip features Becks reinterpreting Beethoven’s “Ode to Joy” the best way he knows how. Of course, we imagine there was some decent amount of editing involved, but it’s nice to see that the soccer star still has it in him.

The Samsung spot also marks Lars Bastholm’s first work as CCO at Cheil USA, which he of course joined towards the end of last year. As for Beckham, one would think that being a player for the L.A. Galaxy would have something to with his appearance in a Samsung Galaxy spot, but the athlete and brand are both in fact heavily involved in the London Olympics, with Beckham serving as an ambassador and Samsung serving as sponsor for the 2012 festivities. So, you see, it all makes sense now. Credits after the jump.


Agency: Cheil USA
Lars Bastholm, Chief Creative Officer
Adam Wohl, Group Creative Director
Han Joon Ryu, Director of Account Management
Chris Hong, Account Planner
Dongkwan Kim, Account Executive
Leo Vladimirsky, Copywriter
Tom Morhous, Art Director
Teresa Wakabayashi, Producer
Production Company: Tool
Executive Producers: Brian Latt, Oliver Fuselier, Dustin Callif
Director: Jason Zada
Editing Company: Cut+Run
Music: Endless Noise