BBH NY Launches Campaign for PS4’s ‘Infamous: Second Son’

By Erik Oster 

BBH New York continues its PS4 onslaught with a live-action spot at the center of their new campaign for Infamous: Second Son, the third game in the best-selling Infamous series and Sony PS4 exclusive (you might consider it Sony’s answer to TitanFall, which we reported on yesterday).

The entirely live-action (although there is some silent gameplay footage on the end screen before the Playstation logo), :75 spot “depicts a locked-down city of Seattle where the superhuman protagonist, Delsin Rowe, fights back against the oppressive Department of Unified Protection (DUP).” Rowe is depicted in the ad by a somewhat passable lookalike in his trademark red cap, trailed by the DUP. The new ad teases the kind of action players can expect from the game, while avoiding revealing anything about the story. It should draw interest from both fans of the series and newcomers.


BBH New York’s campaign rolls out with “TV advertising based on the short film,” as well as additional “complementary online advertising.” Gameplay developer Sucker Punch, meanwhile, has released a trailer showcasing gameplay features players can expect in the new game. Infamous: Second Son will be released on globally on March 21st. Stick around for credits after the jump. Client:
Asad Qizilbash- Senior Director, SCEA First Party Games
Tim Kamienski- Director Brand Marketing, SCEA
Brad Bennett- Sr. Brand Manager, SCEA First Party Games
Cristian Cardona-Brand Manager, SCEA First Party Games
David Bull –  Associate Product Marketing Manager, SCEA


BBH New York
John Patroulis – CCO
Ari Weiss – Executive Creative Director
Dean Woodhouse – Creative
Hugo Bierschenk – Creative
Justin Booth-Clibborn – Head of Production
Kate Morrison – Executive Producer
Jennifer Bell – Senior Producer
Sean McGee – Business Affairs Manager
Armando Turco – Head of Account Management
Connor Keeshan – Account Manager
Jon Moll – Account ExecutiveProduction:
Director – Adam Berg
Partner – Patrick Milling Smith
Partner – Brian Carmody
COO – Lisa Rich
Smuggler Producer – Shannon Jones
Head of Production – Andrew Colon
Line Producer – Ben Croker
Local Line Producer – Ileana Anghel
Director of Photography – Joost Van Gelder
Production Designer – David LeeEditorial:
Trim / Cosmo Street Editorial
Editor: Paul Hardcastle
Assistant: Mark Potter
Producer: Anne Lai

Post Production:
Executive Producer: Justin Brukman
Head of New Business/ VFX Sr. Producer: Camila De Biaggi
Producer: Hana Shimizu
VFX Shoot Supervisor/3D Lead: Vicky Osborn
Creative Director/Lead Compositor: Alex Lovejoy

Sean Freeman

Graffiti Design:
Waste Studio
Norman Hayes

Music Company: Woodwork Music
Composer: Phil Kay

Sound Design:
Brian Emrich

Audio Mixing:
Sound Lounge
Tom Jucarone: Mixer/Audio Post
Mark Ledwidge: Assistant Mixer/Audio Post

VO Record:
Lime Studios
Rohan Young