BBH London Stages Holiday ‘Friendship Bucket Test’ for KFC

BBH London launched a holiday spot for KFC, challenging pairs of besties with the “Friendship Bucket Test” for KFC.

As you might imagine, the “Friendship Bucket Test” challenges friends to prove how well they know each other, with fried chicken as a reward. Questions range from “What do you have most in common?” to “When have you been brave?” to worst fashion disaster. It makes for an entertaining 60-second spot only tangentially tied to the holidays (which we appreciate) and without a fake Colonel Sanders in sight (same). To further engagement, the spot ends by inviting viewers to take the “Friendship Bucket Test” for themselves online and share the results with hashtag “#FriendshipBucketTest.”