Brand Republic reports today that at an agency-wide meeting in London this morning, senior management at BBH announced that 10% of UK staff (approximately 40 people) will be made redundant.
Once again, the economic downturn is cited as the major reason along with a “broader structural review”, which BBH CEO Ben Fennell tells BR “will see us becoming more commercial by embedding data into our strategy, embedding more technology and technologists into our creative offering and creating a faster and leaner delivery system for our clients.” On a positive note, he adds that BBH “actually made almost 20 hirings already this year to increase our level of knowledge and expertise in all departments.”
According to the report, today’s layoffs affect all departments and levels of seniority and come five months after BBH instigated a 3.5% pay cut across the agency.