Jung Von Matt’s recently-released final ad for Mercedes-Benz utilized a huge budget to hire lots of athletes with the goal of explaining why the client’s new SUV line would be the most important thing ever in history.
BBDO’s Warsaw office and production company Papaya combined forces to go epic in a very different way: by focusing on a group of extreme “athletes” who operate with the support of Mercedes. Why? Because when tasked with rescuing dumb tourists who can’t figure out how to remove themselves from sticky, gravity-challenged situations, the first thing any rational person thinks is, “This job calls for a fucking Mercedes.”
That was certainly an expansive little film.
So the protagonist Michał Kucharzewski is a real mountain man. Specifically, he’s a member of the Mountain Rescue Association, to which Mercedes donates automobiles. Unlike an unfortunate “movement” that shares its acronym, this MRA does not discriminate.
We do respect Kucharzewski a bit more for not judging dumb tourists.
Note that the drones BBDO and Papaya used to film this spot are like Milford men: neither seen nor heard.
Agency: BBDO Warsaw
Agency Producer: Bartosz Okólski
Production Company: Papaya
Editor: Magda Mikołajczyk
Post Production: Platige Image
Post Producer: Sylwia Ślusarczyk
Post Supervisor: Justyna Supernak
Colorist: Piotr Sasim
Music: Critical Countdown by Dimitrijevic