BBDO, Twix Encourage More Right Twix Vs. Left Twix Feuding

By Erik Oster 

BBDO’s latest spot in its feudal Twix campaign, “Break Room,” continues to stoke the feud between left and right Twix.

In the spot, a worker in the left Twix factory wonders what a right Twix tastes like. As he takes a bite, a camera zooms in on him and a tube ejects him from the factory, presumably to the right Twix factory. Viewers are encouraged to “Try both. Pick a side.” I’d like to see a more in-depth discussion of the differences between the left and right Twix factories. Are the factory conditions really all that different? Is one more sanitary than the other? Who started this feud? Come on Twix, give us something to work with here.


This fight-stoking campaign seems flat out irresponsible. Why do you have to give us something to fight about, Twix? This could lead to ongoing feuds that rival the east coast vs. west coast battles of the 90s. Can’t we all just get along? Credits after the jump. Credits:


Agency: BBDO New York

Client/Product: Mars/TWIX

Spot: “Break Room”


Chief Creative Officer: David Lubars

Senior Creative Director: Peter Kain

Senior Creative Director: Gianfranco Arena

Senior Creative Director/CW: Chris Beresford-Hill

Senior Creative Director/AD: Dan Lucey

Executive Producer: Anthony Curti

Music Producer: Melissa Chester


Senior Account Director: Kathryn Brown

Account Director: Josh Steinman

Planner:  Crystal Rix


Production Company: MJZ

Director: Craig Gillespie 

President: David Zander  

Executive Producer: Emma Wilcockson

Director of Photography: Alwin Kuchler  

Line Producer: Bridget Blake-Wilson


Editorial Company: Cutting Room

Editor: Chuck Willis

Assistant Editor: Connor O’Flynn

Executive Post Producer: Melissa Lubin


Music: HUMAN


Telecine: CO3

Colorist: Stefan Sonnenfeld


Mix: Sound Lounge

Final Mix: Tommy Jucarone 


Sound Design: Henry Boy

Sound Designer: Bill Chesley 


Visual Effects: Eight VFX

Creative Director: Jean-Marc Demmer

Executive Producer: Baptiste Andrieux

Executive Producer: Shira Boardman

Senior Producer: Peter Nelson

Production Coordinator: Doug Scruton

Lead Compositor: Mathieu Caulet

CG Supervisor: Fred Hopp

On-Set VFX Supervisor: Alex Kolasinski

Compositor: Joe Chaio

Compositor: Tony Petitti

CG Artist: Mathias Jourdes

CG Artist: Ben Grangereau