BBDO Takes M&M’s Into the Bedroom

By Patrick Coffee 

BBDO likes its candy a little dirty.

That’s what we take from the agency’s latest work for M&M’s, in which the spicy red variety of chocolate covered chocolate might just come between a man and his wife.

The press release tells us that Mars sees the work as “part comedy, and part soap opera” and that vp of marketing Berta de Pablos-Barbier hopes it will remind viewers “how it’s even more fun to share M&M’S Chocolate Candies versus keeping them all for yourself.”

While the ad leaves details of the relationship between Liz and Red unexplored, we know that he’s not a victim of one particular problem afflicting so many middle-aged men because he melts in your mouth, not in your hand.


We also like how the ad addresses an issue that has threatened to destroy many a marriage: the clear establishment and maintenance of personal space.

What, you thought we meant infidelity?


M&M’S “Eating in Bed” Creative Credits

Agency: BBDO New York
Client: Mars/M&M’S
Title: “Eating in Bed”

Chief Creative Officer, Worldwide: David Lubars
Chief Creative Officer, New York: Greg Hahn
Executive Creative Director: Tim Bayne
Executive Creative Director: Lauren Connolly
Sr. Copywriter: Jessica Rello
Sr. Art Director: Klane Harding

Director of Integrated Production: David Rolfe
Executive Producer: Lisa Petroni
Producer: Samantha Errico
Executive Music Producer: Melissa Chester

Global Account Director: Susannah Keller
Account Manager: Alyce Regan
Assistant Account Executive: Kathleen FitzGerald
Senior Integrated Business Manager: Paul Cisco

Production Company: Smuggler
Director: Bennett Miller
Director of Photography: Jo Willems

Executive Producer: Patrick Milling Smith
Executive Producer: Brian Carmody
Executive Producer: Shannon Jones

VFX House: House Special
VFX/CG Supervisor: Kirk Kelly
Flame Artist: Rex Carter
Sr. Producer: Zilpha Yost

Edit House: PS 260
Editor: Maury Loeb
Assistant Editor: Colin Edelman
Senior Producer: Laura Lamb Patterson

Music Mix House: Heard City
Audio Engineer: Philip Loeb
Assistant Audio Mixer: Talia Rodgers
Audio Producer: Sasha Awn
Audio EP: Gloria Pitagorsky
Original Music: Pulse: Jay Lifton
Music Composer: Chase Deso, Ed Cobb

Music Licensing: The Marketing Arm