BBDO Picks More Athletes to Mock for Foot Locker

By Patrick Coffee 

BBDO New York continues its “Approved” or “athletes not taking themselves too seriously” series for Foot Locker with “No Rings.”

The spot follows “All Is Right” and stars Damian Lillard and a crew of veterans–including Barry Sanders, Chris Webber, Karl Malone and a guy we’re too old to recognize–whose undisputed greatness never led to a title.

We mostly appreciate Lillard’s decision to enter the YouTube comment thread, which is something we will never ever do.

Echoing a couple of the commenters: where’s Charles Barkley? Patrick Ewing? Dan Marino? If we’re going edgy, why not Barry Bonds? That one would have rattled a few cages.


Client: Foot Locker

Agency: BBDO New York

Title: “No Rings”


Chief Creative Officer, Worldwide: David Lubars

Chief Creative Officer, New York: Greg Hahn

Executive Creative Director: Chris Beresford-Hill

Executive Creative Director: Dan Lucey

CD/Copywriter: Alex Taylor

CD/Art Director: Jason Stefanik

Executive Producer: Anthony Curti


Senior Account Director: Troy Tarwater

Account Director: Janelle Van Wonderen

Account Executive: Nick Robbins

Assistant Account Executive: Samuel Henderson


Production Company: O Positive

Director: Jim Jenkins

Exec Producer: Ralph Laucella

Executive Producer: Marc Grill

Director of Photography: Marc Laliberte Else


Editorial Company: McKenzie Cutler

Editor: Ian McKenzie

Executive Producer: Sasha Hirschfeld

Assistant Editor: Nick Divers


Sound: Heard City

Sound Mixer: Keith Reynaud


Visual Effects: Eight VFX

Executive Producer: Baptiste Andrieux

Executive Producer: Shira Boardman

Flame Artist: Fabien Coupez

Flame Artist: Yannick LeBlanc

VFX Producer: Michael McCarthy


Color: CO3

Colorist: Tim Masick

GFX: Hornet Inc