BBDO NY Tells Story of ‘The Boy Who Beeps’ for GE

By Erik Oster 

BBDO New York tells the story of “The Boy Who Beeps” in a new online spot for GE.

The two-minute ad begins with the boy’s birth, and the beeping sound he makes in place of the usual baby’s wail. It’s soon apparent that the boy can communicate with machines. This starts off small, with him using his voice to change the channel or hit snooze on his alarm clock, but soon he’s using his power for greater purposes. Maybe it’s the great soundtrack by Beck, but the strange story is oddly touching somehow. Coming on the heels of the recent “Ideas,” it seems that BBDO is going in an emotional direction in their online work for GE.



Agency: BBDO New York

Client: GE

Title: “The Boy Who Beeps”


Chief Creative Officer, Worldwide: David Lubars

Chief Creative Officer, New York: Greg Hahn

Executive Creative Director: Michael Aimette                  

CD/Copywriter: Tim Roan

ACD/Art Director: Lance Vining

Director of Integrated Production: David Rolfe

Executive Producer: Diane Hill                         

Producer: George Sholley                       

Junior Producer: Sasha White

Head of Music Production: Rani Vaz

Executive Music Producer: John Melillo


Worldwide Senior Account Director: Brandon Fowler

Senior Account Director: Peter McCallum

Account Manager: Tessa Cosenza                  


Production Company: Park Pictures                      

Executive Producer/Owner: Jackie Kelman Bisbee

Executive Producer: MaryAnn Marino

EP and Line Producer: Caroline Kousidonis

Director: Lance Acord                       


Editorial: Exile                         

Editor: Kirk Baxter                      

Assistant Editor: Nate Gross

Executive Post Producer: CL Weaver


Visual Effects Company: A52


Sound Design: Barking Owl

Mix: LIME Studios

Mixer: Zac Fisher


Music: Beck