BBDO NY Takes Another ‘Great Ape Pledge’ with Help from Oscar-Winner

By Kiran Aditham 

Another year, another round of PETA’s “Great Ape Pledge” PSA campaign which aims to bring awareness of the plight of primates that suffer physical/psychological abuse at the hands of the entertainment industry. BBDO New York, which has taken the “Pledge” before with its nifty auto-correct effort from two years ago, joins forces with PETA once again for the spot above, which also features VO services from Oscar-winner Adrien Brody and VFX/production work from The Mill. If you stick around for the end, you’ll see that no real ape was used in the above PSA, which reemphasizes PETA’s whole purpose for launching “The Great Ape Pledge” in the first place.

Instead, the parties involved hammer home the message that primates shouldn’t be used as actors by creating  a photo-real CG chimp that’s seemingly at its wit’s end. If the stark message touched a nerve or inspired you to pledge (it’s perhaps a bit more effective than auto-correct messaging), you can go here. Credits after the jump.


Chief Creative Officer:                        David Lubars

Executive Creative Director:               Toygar Bazarkaya

ACD/Copywriter:                                Alessandro Fruscella

ACD/ Art Director:                               Daniel Aykurt

Group Executive Producer:                  Brian Mitchell

Senior Producer:                                 Tara Leinwohl

Director Music Production:                 Rani Vaz

Production Company:                          Mill+

Director/Creative Director:                Angus Kneale

Producer:                                            Nic Barnes

Head of Content:                             Ian Bearce

Line Producer:                                    Richard Schwab

Post Production:                                  The Mill NY

Creative Director:                                Angus Kneale

VFX Supervisor:                           Vince Baertsoen

Head of Production:                           Sean Costelloe

Producer:                                             Colin Blaney


Editing Company:                                 Lost Planet

Editor:                                                 Max Koepke

Assistant Editor:                                  Alessandra Lacorazzo

Producer:                                             Lisa Barnable

Executive Producer:                             Krystn Wagenberg


Audio:                                                  Sonic Union

Audio Mixer:                                         Paul Weiss


Sound Design:                                     Henryboy

Sound Designer:                                  Bill Chesley

Producer:                                             Kate Gibson