BBDO New York has a new campaign for Visa showcasing how quick and easy the brand’s Visa Checkout service is.
In the campaign’s first spot, “Surfer,” BBDO New York teamed up with professional surfer Kolohe Andino, with voiceover from the inimitable Morgan Freeman. Over the course of the 60-second ad, Andino demonstrates how quick and easy Visa Checkout is by using it to order a Pizza Hut pizza while surfing a giant wave. The spot ends with the tagline, “Everywhere you want to be” (it appears they’ve dropped the “it’s”) before directing viewers to sign up for the service at visacheckout.com. “Surfer” debuted this past Sunday during FOX’s NFL broadcast, as Visa is using its NFL sponsorship to promote the campaign and get the word out about its recently-launched payment service.
Credits:
Agency: BBDO New York
Client: Visa
Title: “Surfer”
Chief Creative Officer Worldwide: David Lubars
Chief Creative Officer, New York: Greg Hahn
Executive Creative Director: Toygar Bazarkaya
Senior Creative Director: Scott Rodgers
Senior Creative Director: Tom Kraemer
Senior Creative Director: Jens Waernes
Creative Director/Copywriter: Josh Gold
Creative Director/Art Director: Daniel Aykurt
Executive Producer: Hyatt Choate
Senior Producer: Tara Leinwohl
Music Producer: John Melillo
Senior Account Director: Olivia Farr
Account Director: Jessica Townsley
Account Director: Jessica Sinto
Account Supervisor: Matt Doscher
Account Manager: Amanda Baizen
Assistant Account Executive: Cameron Cullman
Production Company: Independent Media
Director: Doug Lineman
Director of Photography: Igor Meglic
Executive Producer: Susanne Preissler
Head of Production: Marc Siegel
Line Producer: Naia Hall West
Editorial: Lost Planet
Senior Producer: Francess Tom-Sahr
Editor: Saar Klein
Editor: Epy Carrieri
Music House: Ring the Alarm
Visual Effects House: Black Hole