BBDO NY Showcases Ease of Visa Checkout in ‘Surfer’

By Erik Oster 

BBDO New York has a new campaign for Visa showcasing how quick and easy the brand’s Visa Checkout service is.

In the campaign’s first spot, “Surfer,” BBDO New York teamed up with professional surfer Kolohe Andino, with voiceover from the inimitable Morgan Freeman. Over the course of the 60-second ad, Andino demonstrates how quick and easy Visa Checkout is by using it to order a Pizza Hut pizza while surfing a giant wave. The spot ends with the tagline, “Everywhere you want to be” (it appears they’ve dropped the “it’s”) before directing viewers to sign up for the service at “Surfer” debuted this past Sunday during FOX’s NFL broadcast, as Visa is using its NFL sponsorship to promote the campaign and get the word out about its recently-launched payment service. 



Agency: BBDO New York

Client: Visa

Title: “Surfer”


Chief Creative Officer Worldwide: David Lubars

Chief Creative Officer, New York: Greg Hahn

Executive Creative Director: Toygar Bazarkaya

Senior Creative Director: Scott Rodgers

Senior Creative Director: Tom Kraemer

Senior Creative Director: Jens Waernes

Creative Director/Copywriter: Josh Gold

Creative Director/Art Director: Daniel Aykurt

Executive Producer: Hyatt Choate

Senior Producer: Tara Leinwohl

Music Producer: John Melillo


Senior Account Director: Olivia Farr

Account Director: Jessica Townsley

Account Director: Jessica Sinto

Account Supervisor: Matt Doscher

Account Manager: Amanda Baizen

Assistant Account Executive: Cameron Cullman


Production Company: Independent Media

Director: Doug Lineman

Director of Photography: Igor Meglic

Executive Producer: Susanne Preissler

Head of Production: Marc Siegel

Line Producer: Naia Hall West


Editorial: Lost Planet

Senior Producer: Francess Tom-Sahr

Editor: Saar Klein

Editor: Epy Carrieri


Music House: Ring the Alarm


Visual Effects House: Black Hole