BBDO NY Gives M&Ms Its ‘Big Movie’

By Erik Oster 

BBDO New York debuted a new, movie-themed spot for M&Ms during Sunday’s Oscar broadcast entitled “Big Movie.”

The 30-second spot pretends to be a film trailer for M&M’s “Big Movie,” spending the majority of its duration lampooning common Hollywood action movie tropes. Then near the end the spot gains a bit of self-awareness, as when the voiceover guy admits the “Big Movie” is “just a commercial,” Red rolls his eyes and stops what he’s doing (which happens to be saving the other M&Ms from a ticking time bomb). It’s basically more of the same kind of goofy humor the brand has made its trademark over the years, and why not? The movie-themed nature of the ad serves not just to tie it to the Oscars but to promote it as a snack at the theater, which makes sense given the brand’s popularity in that context. In case the connection wasn’t obvious, the spot even ends with the line “Movies are better with” and a shot of an M&M.


Advertising Agency: BBDO, New York, USA
Chief Creative Officers: David Lubars, Greg Hahn
Executive Creative Directors: Tim Bayne, Lauren Connolly
Associate Creative Directors: Christopher Cannon, Eduardo Peterson
Executive Producer: Regina Iannuzzi
Producer: Samantha Errico
Global Account Director: Susannah Keller
Account Director: Carrie Lipper
Account Manager: Alyce Regan
Account Executive: Mariano Pintor
Production House / Director / Senior Producer: Traktor
VFX House: House Special
VFX/CG Supervisor: Kirk Kelly
Animation Lead: Kevin Phelps
Compositing Lead: Rex Carter
Senior Producer: Zilpha Yost
Edit House: PS 260
Editor: Maury Loeb
Assistant Editor: Matt Posey
Senior Producer: Laura Lamb Patterson