BBDO New York Teases Snickers’ ‘Happy Birthday’ Super Bowl Spot

By Erik Oster 

BBDO New York has unveiled a teaser for its “Happy Birthday” Super Bowl spot celebrating the 50th anniversary of the big game and it’s a strange one.

The 45-second teaser features the brand honoring the Super Bowl with a serenade from Marilyn Monroe. Only, things don’t go as you’d expect…or rather, they go exactly as you’d expect from a spot fitting in with the agency’s ongoing “You’re Not You When You’re Hungry” campaign for the brand, with the teaser giving just enough of a hint of what to expect from the brand’s big game spot without revealing too much. The voice that comes from Monroe really is quite bizarre though. Last year, of course, the agency’s “The Brady Bunch” spot for the brand was easily one of the game’s most memorable, so the agency has its work cut out to match that success.

“Since we’re kicking-off the ’50’ celebration of one of the world’s most iconic events it seemed only fitting to cast Marilyn MonroeTM, a Hollywood icon with global appeal, to help us celebrate,” said Snickers brand director Allison Miazga-Bedrick. “But this is just a small glimpse of what America should expect from Snickers on Super Bowl Sunday. As always the ad will feature a funny surprise that we’re confident will satisfy fans hungry for a laugh.”

Credits:
Creative Agency: BBDO New York
Client: SNICKERS
Title: Super Bowl 50 Teaser “Happy Birthday”

Chief Creative Officer, BBDO Worldwide: David Lubars
Chief Creative Officer, BBDO New York: Greg Hahn
Executive Creative Director: Gianfranco Arena
Executive Creative Director: Peter Kain
Creative Director: Scott Mahoney
Creative Director: Dan Oliva
Art Director: Jimmy Morrissey
Copywriter: Joey Henson
Director of Integrated Production: David Rolfe
Group Executive Producer: Amy Wertheimer
Executive Producer: Alex Gianni
Executive Music Producer: Melissa Chester

Managing Director: Kirsten Flanik
Global Account Director: Susannah Keller
Account Director: Joshua Steinman
Account Manager: Tani Corbacho
Account Executive: Jocelyn Choi
Group Planning Director: Annemarie Norris
Senior Planner: Alaina Crystal
Senior Communications Planner: Sean Stogner

Celebrity Talent and IP Rights Acquisition: Brad Sheehan, The Marketing Arm

Production Company: O Positive
Director: Jim Jenkins
Executive Producer: Ralph Laucella
Executive Producer: Marc Grill
DP: Mauro Fiore
Production Designer: Jason Edmonds

Editorial: MackCut
Editor: Mike Leuis
Flame Artist: Jimmy Hayhow
Assistant Flame Artist: Joseph Miller
Executive Producer: Sasha Hirschfeld
Post Producer: Sabina-Elease Utley
Sound Design/Mixer: Sam Shaffer

Post-Production Effects: The Mill
Executive Producer: Adam Isidore
Producer: Michael Scarcella
Colourist: Fergus McCall

Music House: Storefront Music
Arranger: Adam Elk
Arranger: John “Scrapper” Sneider
Producer: Alex Fulton

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