BBDO New York Scares Up a Cranky ‘Halloween Spooky Special’ for Snickers

Last week, we wrote about BBDO New York’s online spot for Snickers featuring master pumpkin carver Jon Neill, entitled “Hungry for Halloween?” The agency also rolled out a trio of online spots with a more direct link to its “You’re Not You When Your Hungry” tagline, which take a more humorous approach.

The ads all feature the hungry host of “Jack O’Lantern’s Halloween Spooky Special” getting a little peeved when things don’t go according to plan. In “Spooky Special” he gets angry when he can’t read the cue cards, telling his co-worker Gene to “go as a competent…human being” for Halloween this year. In “Song and Dance,” he’s unable to proceed with a dance number after a skeleton repeatedly taps on his head and he doesn’t react well to stumbling over the tongue twister in “Story Time.” All the spots, of course, end with the “You’re Not You When You’re Hungry” tagline, after providing a funny and unhinged lead-in to the line.  The actor playing the Jack O’ Lantern character really brings things together with his convincingly angry outbursts and the scenarios are pretty perfect for the concept, making for some of the most entertaining ads for the brand in recent memory.