BBDO New York Makes Its First Pepsi Ad Since 2008

By Erik Oster Comment

BBDO New York launched a new spot for Pepsi, its first for the brand since 2008, when it shifted lead creative duties from BBDO to TBWA\Chiat\Day after over 50 years with the agency.

The ad features a very unlikely spokesperson for the brand, Seahawks running back Marshawn Lynch. BBDO takes Lynch‘s well known for his dislike for speaking events (other than those that involve Skittles) and runs with it. The reluctant spokesperson is one of the most well worn advertising tropes of the past couple of years, but BBDO gives it a slight spin here by having someone else actually speak for Lynch, who lip syncs throughout. It’s a bit of a one joke spot, which ultimately wears thin by the end of its 30 seconds. Hopefully the agency and Lynch have more to say with follow-up spots as there’s definitely potential in the collaboration. A Pepsi spokesperson said that the agency is “happy to be working with BBDO New York again,” clarifying that their other agency relationships remain unchanged as they continue to work with a variety of creative shops. She added that she could not confirm anything either way about possible future campaigns with BBDO.