BBDO New York, FedEx Explain ‘How the Holidays Arrive’

By Erik Oster 

BBDO New York launched the holiday spot “North Pole” for FedEx, which will run as a 30-second broadcast spot in addition to its full-length, 43-second version online.

The ad promotes FedEx as “How the Holidays Arrive” with a look at Santa’s workshop that reveals that even Father Christmas relies on FedEx. When a couple of kids being given a tour of sneak behind a roped off area, they find Santa watching football inside a FedEx office. Worried that his cover is blowm, Santa makes a point to show the kids his sleigh, adding, “It’s how I deliver all my presents, by myself,” but the act is less than convincing.

With FedEx expecting a record amount of shipments this holiday season, the inspiration for the “How the Holidays Arrive” approach is pretty clear. The ad itself does a well enough job of communicating the message and manages to avoid the saccharine sentimentality still common in holiday ads, but it’s ultimately pretty forgettable. “North Pole” will run in a 30-second version on cable and broadcast, with the 43-second online version promoted through FedEx’s social channels.

Agency: BBDO New York
Client: FedEx
Title: North Pole


VP, Brand Engagement Marketing: Monica Skipper
Director, Advertising and Marketing Communications: Jeff Maddock
Manager, Brand and Social Media Advertising: Lisa Tarjan
Marketing Advisor: Leslie Thompson

BBDO New York
Chief Creative Officer, Worldwide: David Lubars
Chief Creative Officer, New York: Greg Hahn
Executive Creative Director: Peter Kain
Executive Creative Director: Gianfranco Arena
Creative Director (Copywriter): Peter Alsante
Creative Director (Art Director): Matt Nall

Director of Integrated Production: David Rolfe
Group Executive Producer: Amy Wertheimer
Managing Director: Kirsten Flanik
Senior Account Director: Kathryn Brown
Director: Amanda Cruz
Account Manager: Cailin Gibbons
Assistant Account Executive: Taylor Baird

Production Company: Biscuit Filmworks
Director: Aaron Stoller
Managing Director: Shawn Lacy
Executive Producer: Holly Vega
Head of Production: Mercedes Allen-Sarria
Head of Production: Rachel Glaub
Producer: Mala Vasan

Editor: No6
Editor: Jason MacDonald
Producer: Malia Rose

Tim Masick from Company 3

Mixer and Sound Designer:
Keith Reynaud at Heard City