BBDO, Mtn Dew Ice Keep Things Super Chill on the Court

By Patrick Coffee 

Back in January, your friends over at PepsiCo unleashed their latest carbonated beast in the form of Mtn Dew Ice, the lemon lime soda with a little extra caffeine kick.

The Daily Meal called it “Sprite mixed with Sierra Mist,” which doesn’t sound too bad. And apparently it did OK, because the parent company is extending its cherry-flavored run through the holiday season as a way to “elevate your holiday beverages with options that are sure to be a hit,” hint.

This means BBDO New York has again been tasked with promoting the new line via another spot playing to the basketball crowd. This one features Sixers star Joel Embiid and Canadian comedian, internet personality King Bach.


The ad, we’re told, demonstrates how Embiid embodies the brand by rejecting the status quo just like his icy doppelgänger just blocked that shot.

He’ll continue promoting the brand throughout the season, including at the February All-Star game in Charlotte, where things will be considerably more temperate.


Agency: BBDO New York
Client: Mountain Dew/PepsiCo
Spot: “That’s Cold”

Chief Creative Officer, Worldwide: David Lubars
Chief Creative Officer, New York: Greg Hahn
Executive Creative Director: Steve Fogel
Executive Creative Director: Doug Fallon
Associate Creative Director-Copywriter: Talon Gustafson
Associate Creative Director-Art Director: Brian Pinkley
Executive Producer: Matt Nowak
Business Manager: Paul Cisco
EVP Managing Director: Mark Cadman
VP Account Director: Phil Brolly
Account Director: Jen Layton
Assistant Account Executive: Aaron Cary

Production Company: Opos
Director: Kenny Herzog
Executive Producer: Ralph Laucella
Executive Producer: Marc Grill
Producer: Jason Reda
Director of Photography: Joe Zizzo

Editorial: MackCut
Editor: Mike Rizzo
Assistant Producer: Franklin Ponce
Sound Design + Mix: Sam Shaffer
Producer: Margarita Mutuc
Executive Producer: Gina Pagano

VFX And Finishing: Method
Managing Director: Stuart Robinson
Creative Director: Randie Swanberg
Compositing Supervisor: Ryan Leonard
Cg Supervisor: Alex Cheparev
FX Supervisor: Tomas Slancik
VFX Producer: Bennett Lieber
VFX Producer: Alex Decaneas
VFX Coordinator: Kyle Fader
Animation: Goran Ognjanovic, Matt Kushner, Ohad Bracha
FX : Jeongyeon Son, Ehsan Parizi, Vraja Parra, Ryan Hussain
Lighting: Claire Chang, Da Kim
Nuke: Ryan Leonard, Scott Minter, Nick Dauphinais, Bruce Chen
Flame: Mark Woit