Back in April, BBDO launched a new “Terms and Conditions” campaign for AT&T to promote DirecTV, which marked the beginning of the brand’s collaboration with Mark Wahlberg, following the signing of an exclusive deal the month prior.
Now the agency has launched the next spot in the campaign, as Wahlberg gets an assist from Lego Batman in the first spot promoting DirecTV Now, the live streaming service which offers AT&T Unlimited Plan customers 60+ channels for $10 per month. As you may have guessed, “All Our Rooms” focuses on how the service can stream a variety of offerings to multiple devices.
As with previous efforts, the spot manages to cram in a number of references to popular titles like HBO’s Game Of Thrones to promote the service to its fans.
Lego Batman is particularly intrigued by the “All Our Rooms” premise, given that Wayne manor has a lot of rooms — something that he and Wahlberg, “just a couple of bros with sick houses,” bond over.