BBDO Loves the 90s for Twix

By Patrick Coffee 

On the EOD Throwback Thursday tip, BBDO launched a new campaign for client Twix today, drawing on those parts of the 90s that so many of us are trying to forget. Taglines:

“Your favorite bars, bite-sized”

“Why didn’t we think of these years ago?”


Now, remember when your phone and your Internet connection were inseparable…and not in a good way?

After the jump: how much canned food did you have stored in your basement on December 31st, 1999?

Be honest…

The series continues, first recalling 90s sneaker trends and the red-hot musical duo Kid N’ Play:

Finally, the only thing less real than this “virtual pet” is the actress’s hair color:

The campaign also features print spots like the one below — the phone number is apparently legit — and it will include a social component. Earlier clips for the client will air in tandem, with this one airing during the upcoming MTV Video Music Awards (which are still a thing)!

And now we feel really old.

twix bites

Agency: BBDO New York

Client: Mars, TWIX Bites

Title: “Dial-Up” & “Y2K”


Chief Creative Officer, Worldwide: David Lubars

Chief Creative Officer, New York: Greg Hahn

Executive Creative Director: Gianfranco Arena

Executive Creative Director: Peter Kain

ACD/Copywriter: Matt Herr

ACD/Art Director: Justin Bilicki


Director of Integrated Production: Dave Rolfe

Group Executive Producer: Amy Wertheimer

Executive Producer: Alex Gianni

Producer: Patrick Smith


Senior Account Director: Lisa Piliguian

Account Director: Phil Brolly

Account Manager: Ashley Gill

Account Executive: Aparna Joshi


Production Company: Smuggler

Director: Jun Diaz

Executive Producer: Lisa Rich

Producer: Alex Waite                       

Project Manager: Justyna Wojcik

Director of Photography: John Barr

Art Director: Rene Vas


Recording Studio: Heard City

Sound Engineer: Evan Mangiamele


Editorial Company: P.S. 260

Editor: Robert Ryang

Producer: Zarina Mak


Visual Effects House: Eight VFX