Surprised that BBDO went with a giant, fake looking breast for the upcoming Naked issue of Marie Claire? You shouldn’t be — they do something similar each year as a lead up to the special edition. Proceeds go to various charities — and the naked bodies usually belong to some celeb who is too classy to take it off for, say, Playboy. To quote a random sound bite I heard yesterday, “there are far worse things in life than nudity.”
Generally this is done in South Africa — not sure if there’s an American edition.
Credits and another execution after the jump. Via AdsoftheWorld
More: “Mick Jagger’s 17 Year Old Daughter Half-Nude in Hudson Jeans Campaign”
Advertising Agency: Network BBDO, Johannesburg, South Africa
Creative Director: Ivan Johnson
Art Director: Ross Nieuwenhuizen
Copywriters: Mike Pearson, Carla Kotze
Photographers: Barry White, Helena Rautenbach
Retoucher: Rafiek Newman
Producer: Nicole Buss
Make Up: Jade Leggett