BBDO Creates Somber Animated Spot for 9/11 Memorial

By Patrick Coffee Comment

Fellow New Yorkers and others around the world know that the 9/11 Memorial Museum finally opened in May after years of debate and ugly political infighting.

While the establishment is not free from controversy today, it has already become something of a city institution. Today sees the debut of the memorial’s first promotional campaign, created pro-bono by BBDO New York in collaboration with animation house Elastic.

The two-minute spot, narrated by Whoopi Goldberg:

Keep in mind that this is a true story: The Survivor Tree does exist, and it was indeed rescued by those on the scene. The poem, though, comes from BBDO creative directors Rick Williams and Marcel Yunes.

The campaign includes a social media fundraising component as well.

BBDO worked with several other parties on the “donate a tweet” website/initiative, through which users can use Twitter to both voice their support for the museum and donate money on a quarter-per-character basis via integrated PayPal accounts. Here’s the site and here’s the video:

Credits below.

 

9/11 Memorial Creative Credits “Survivor Tree” Film

Client: 9/11 Memorial Museum

Agency: BBDO NY

Title: “Survivor Tree”

 

Global Chief Creative Officer: David Lubars

Chief Creative Officer, New York: Greg Hahn

Executive Creative Director: Michael Smith

Creative Director: Rick Williams

Creative Director: Marcel Yunes

Director of Integrated Production: David Rolfe

Executive Producer: Diane Hill

Assistant Producer: Sasha White

Music Producer: Rani Vaz

Sr. Account Director: Neil Onsdorff

Account Executive: Jen Sullivan

 

Animation House: Elastic

Executive Producer: Jennifer Sofio Hall

Animator: Andy Hall

Sound Design: Henryboy

VO and Mix: Sonic Union

Mixer: David Papa

Music: Frisbie Music

 

9/11 Memorial Creative Credits Donate-A-Tweet Site

Client: 9/11 Memorial Museum

Agency: BBDO NY

Title: Donate-A-Tweet Site

Global Chief Creative Officer: David Lubars

Chief Creative Officer, New York: Greg Hahn

Senior Creative Director: Molly Adler

Senior Creative Director: Mike Sweeney

Creative Director: Hunter Fine

Creative Director: Peter Albores

Producer:  James Young

Assistant Producer: Courtney Fallow

Sr. Account Director: Neil Onsdorff

Account Executive: Jen Sullivan

Tech Lead: Michael Condouris

Developers: ID Corps: Brian Cook and Keven Ages

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