BBDO Brings More Funny to Foot Locker in Star-Studded Spot

By Erik Oster 

BBDO’s solid streak for Foot Locker continues with a new spot promoting the chain’s annual “Week of Greatness” event, “the one time each year when the most premium kicks come out.”

Entitled “All Is Right,” this latest effort is part of the agency’s ongoing “Foot Locker Approved” campaign for the brand and features the talents of Kyrie Irving, Mike Tyson, Evander Holyfield, Dennis Rodman, Brett Favre, Craig Sager, and Craig Sager’s suits. Directed by Jim Jenkins, “All Is Right” opens with Kyrie Irving stating that with Foot Locker’s “Week of Greatness” it “feels like all is right with the world.” Irving then daydreams about what else would happen if all were suddenly right with the world. This daydream sequence features all the aforementioned stars. We see a lot of ads here at AgencySpy that attempt to be funny. Most of them miss; a few elicit a chuckle or two. Few of them are as genuinely funny as the daydream segment in this spot. I won’t give away too much, but the part featuring Mike Tyson (almost always comedic gold) made me laugh out loud. If the whole spot ended there it would still be classic, but the portions featuring Dennis Rodman and Craig Sager are almost as funny. We hope BBDO continues to make laugh-worthy work for Foot Locker in the future. Credits after the jump.Credits

Client: Foot Locker

Agency: BBDO New York

Title: “All is Right”


Chief Creative Officer: David Lubars
Senior Creative Director: Chris Beresford-Hill

Senior Creative Director: Dan Lucey

Senior Content Producer: Tricia Lentini

CD/Copywriter: Alex Taylor

CD/Art Director: Jason Stefanik

Executive Music Producer: Melissa Chester


Senior Account Director: Troy Tarwater

Account Director: Janelle Van Wonderen

Account Executive: Nick Robbins

Assistant Account Executive: Samuel Henderson


Production Company:  O Positive Films

Director: Jim Jenkins

Executive Producer: Ralph Laucella

EP/Line Producer: Marc Grill

Director of Photography: Ramsey Nickell


Music House: South Music


Edit House: Mackenzie Cutler

Editor: Ian Mackenzie

Assistant Editor: Nick Divers


Visual Effects House: Schmigital


Sound Mix: Heard City

Sound Mixer: Keith Reynaud