BBDO and Foot Locker Encourage Stars to Embrace Their Bad Reputations

By Patrick Coffee 

DeMarcus Cousins and Ndamukong Suh know what you think about them. Apparently they are known to be “bad boys” among those who watch the football and the basketball, and these perceptions threaten to eclipse their skills on the field of sport.

In BBDO New York’s latest ad for Foot Locker, the two make light of these negative impressions by doing the wrong thing and kicking someone while he’s down.

They also make sure not to extend a helping hand to any needy grandmas.

We like how they got the brand plug out of the way immediately so they could spend more time on being self-centered celebrities.


Take it away, press release:

“Just like on the field in the NFL, you’ll see in this commercial I don’t have ‘bad guy’ intentions,” said Suh, jokingly.

Cousins nodded in agreement, adding, “A few fouls or techs later and there’s a whole narrative laying out your reputation. Making light of these competitive ‘mishaps’ with Foot Locker and Ndamukong was a lot of fun.”

Did he really nod in agreement, though? And what was the setting for that casual conversation?

The real question, though: was the “BLM” on that license plate intentional? YouTube needs to know!!


Agency: BBDO New York
Client: Foot Locker
Title: Make an Impression

Chief Creative Officer, Worldwide: David Lubars
Chief Creative Officer, New York: Greg Hahn
Executive Creative Director: Chris Beresford-Hill
Executive Creative Director: Dan Lucey
Associate Creative Director: Austin Mankey
Associate Creative Director: Mike Motch

Director: Janelle Van Wonderen
Account Director: Laura McWhorter
Account Manager: Sam Henderson
Assistant Account Executive: Christian Martinez
Project Manager: Amy Orgel
Planning Director: Steve Panawek
Business Manager: Heather Weismann

Executive Producer: Tara Leinwohl
Producer: Brody Bernheisel
Designer: Brandon Galosi

Production: World War Seven
Director: David Shafei
Executive Producer: Josh Ferrazzano
Producer: Rhonda Vernet
Production Supervisor: Eri Noguchi
Controller: Ross Vinstein

Editorial: Mack Cut
Editor: Ryan Steele
Executive Producer: Gina Pagano
Assistant Editor: Pamela Petruski

Finishing: Mack Cut
Lead Flame Artist: Jim Hayhow
Flame Assistant: Joseph Miller

Sound: Sound Lounge
Mixers: Sam Shafer, Marc Healy

Telecine: CO3
Colorist: Sophie Borup
Producer: Alexandra Lubrano