Battery Welcomes Max Kislevitz of 72andSunny as Brand Director

By Erik Oster 

Hollywood-based independent agency Battery hired Max Kislevitz as brand director.

Kislevitz joins Battery from 72andSunny, where he spent over two years as a brand director on accounts including Coors Light and Google. Before joining 72andSunny he spent a year and a half as director of business development at The Barbarian Group, leading the winning pitch for Bacardi’s digital account and working with clients including KIND, IBM, Estée Lauder, and Banana Republic. Prior to that he served as an account director on the NFL with Grey and Budweiser with Anomaly.

“Max’s energy, do-or-die attitude and fearlessness is the perfect combination for Battery as we continue our rapid growth,” Battery CEO Anson Sowby said in a statement. “His deep experience will be invaluable as he comes to us from a whose who list of agencies that we really admire. His deep brand experience leading such major pieces of business as Google, Coors Light, Budweiser and the NFL is a perfect combination for the types of brands that he’ll be shepherding at Battery including video games with Warner Bros, alcohol with Mike’s Hard Lemonade and our campaigns for LA’s largest publicly traded company, AECOM.”


Speaking of clients, you may remember Battery for its early 2016 Mike’s Harder work, which included a few of the old go-to dick jokes.

“After cutting my teeth at large global agencies, I’m honored to join Battery,” said Kislevitz in the release. “I share Battery’s passion for fearlessly creative work, continuing to evolve the very definition of advertising – what it is and where to find it. I’ve been hugely impressed with the team and am beyond excited to be its newest member.”