Hollywood-based independent creative agency Battery teamed up with RSA Films to launch a global campaign promoting the release of PlayerUnknown’s Battlegrounds on PS4.
The campaign centers around a live action trailer starring Jason Mitchell (Straight Outta Compton) and Nick Robinson (Jurassic World) and directed by Jordan Vogt-Roberts (Kong: Skull Island). Featuring cinematography by Chung-Hoon Chung (Old Boy) and stunt direction by Robert Alonzo (Deadpool), “Pan-demonium” plays more like a trailer for an action movie than a video game ad — which is pretty unsurprising given the personnel involved.
Set to The Contours‘ “Do You Love Me,” the full-length ad follows a cryptic opening with a series of stunt-packed action sequences delivered at breakneck speed, mostly revolving around a particularly unconventional weapon of choice.
In addition to the full-length ad running on social media platforms, 15, 30 and 60-second versions of the spot will run on broadcast globally.
“Bringing this iconic game to life was such an amazing opportunity for us,” Battery vice president, creative director Scott Brown said in a statement. “And working with Jordan and his team of cinematic legends like Rob Alonzo and Chung Hoon Chung was a dream come true.”
“When approaching this campaign, I wanted to capture and translate the individual moments of emotion the gameplay elicits from a player when experiencing PUBG,” Vogt-Roberts added. “I wanted to find a way to bottle that magic and the excitement, kinetic rush, and idiosyncrasies of PUBG for its fans, while also making it accessible to new viewers, whether they’ve played PUBG before or not.”