“I have been a huge fan of BFG’s work for some time, in fact, I remember distinctly the first time I saw the Clash and Boom Beach work and the smile it brought to my face,” Cardinali said in a statement. “Joining a shop where the creative output is of the utmost importance – and with one of the best writers in the business in Gerry leading the way, it’s an incredibly exciting opportunity that I’m flattered to take.”
Cardinali joins Barton F. Graf following over two years as an executive producer at Droga5, where he worked with clients including Google, Under Armour, Hennessy and Newcastle Brown Ale. Before that he spent over eight years as a vice president, producer with Grey New York, working with clients such as DirecTV and Febreeze.
“David obviously had the integrated production experience and talent, but it was the mixture of his creative instincts and Excel spreadsheet of a mind that really impressed me,” Barton F. Graf founder and CCO Gerry Graf added.