Barton F. Graf Does That Creepy Kid Thing They Do in Latest Little Caesar’s Campaign

By Patrick Coffee 

It’s hard out there being a dad—especially when your son is a little sociopath in training.

That’s the lesson we take from Barton F. Graf’s latest campaign for Little Caesars, in which the agency does that thing they do with the super awkward and amusing but not quite immediately funny situation.

Rough one, pops. And are we the only people getting a sort of Twin Peaks vibe from that spot?

The campaign also includes a few other ads, like this next one aimed right at the Adult Swim crowd.


There were a couple of good twists in that one!

Finally, for those stoned enough to catch the subtle subliminal messaging…

For some reason, we now want to see a Godfather’s Pizza campaign by BFG starring Herman Cain. What would their copywriters tell him to say?

Also, let’s see them do 6-second spots.


Client: Little Caesars
Agency: Barton F. Graf
Campaign: “ExtraMostBestest”

Chief Marketing Officer: Ed Gleich
Senior Director of Advertising: Walt Frederiksen

CCO/Founder – Gerry Graf
Creative Director – Matt Moore
Creative Director – Jonathan Vingiano
Copywriter/Art Director – Sara Carr
Copywriter/Art Director – Jesse Brown
Head of Integrated Production – Josh Morse
Producer – Liz Shook
Account Director: Kate Callander
Account Supervisor: Marla McCormick Domergue
Head of Business Affairs – Jennifer Pannent

Production Company – Arts & Sciences
Director – Mike Warzin
Line Producer – Andrew Denyer
Executive Producer – John Benson
Head of Production – Christa Skotland

Director of Photography – Tim Hudson
Editorial: EXILE
Editor: Matt Murphy
Assistant Editor: Stephania Dulowski
Executive Producer: Sasha Hirschfeld
Post Producer: Lauren Pullano

Finishing: Method/CO3
Audio: Heard City