barrettSF Channels Terminator 2 for 2K’s WWE 2K16

By Erik Oster 

barrettSF launched a new spot for 2K’s WWE 2K16 featuring Arnold Schwarzenegger recreating a classic scene from Terminator 2.

Reprising his Terminator role, Schwarzeneger walks into a dive bar and sizes up its patrons before approaching one, uttering the famous line, “I need your clothes. Your boots. And your motorcycle.” The supporting cast is in this case replaced with WWE wrestlers to promote the game. Schwarzenegger’s appearance seems a strange, albeit attention-grabbing, gimmick until it’s revealed at the conclusion of the spot that the ad is promoting a Terminator playable character to gamers who pre-order the title. While the character’s involvement comes across as slightly random, it is particularly timely given the recent release of Terminator Genisys.

“It’s a nerd’s dream: a painstaking re-creation of a classic film with a relevant twist to the cast,” barrettSF creative director Pete Harvey told Adweek. “Our hope is that people pull up this scene with the original to compare what stayed absolutely consistent and what subtly changed.”



Client: 2K
Campaign: “Biker Bar,” “Raise Some Hell”

Agency: barrettSF
Creative Director: Pete Harvey
Senior Art Director: Brad Kayal
Senior Copywriter: Brad Phifer
Integrated Producer: Nicole Van Dawark
Assistant Producer: Heather Bernard
Managing Director: Patrick Kelly
Account Director: Brittni Hutchins
Account Manager: Jillian Gamboa

Production Company: Acne
Director, Director of Photography: Anders Jedenfors
Executive Producer: Rania Hattar
Chief Executive Officer, Executive Producer: Line Postmyr
Line Producer: Taylor Pinson
Production Designer: Joshua Strickland

Editing Company: The Vault
Editor: Kevin Bagley
Assistant Editor: Dustin Leary

Recording Studio: One Union Recording
Engineers: Eben Carr, Matthew Zipkin
Executive Producer: Lauren Mask

Sound Designer: Joel Raabe

Animation Company: Oddfellows
Creative Director: Chris Kelly
Animators: Cosmo Ray, Stan Cameron
Executive Producer: T.J. Kearney
Producer: Erica Kelly

Color Correction: Apache
Colorist: Shane Reed
Executive Producer: LaRue Anderson
Producer: Caitlin Forrest

Finshing: Everson Digital
Smoke Artist: Mark Everson