Bankers Get the Axe in Strongbow Viral

By Kiran Aditham 

It’s nice to see that bankers across the Atlantic elicit the same type of sentiment these days as here in St. Luke’s viral follow-up to its TV spot for Strongbow.

The London-based agency and production company Outsider have joined forces once again on the battlefield, with our Mel Gibson-like hero doing his best to stir his troop of hardworking gasmen, roofers and such. But his rousing speech is stalled thanks to a handful of suits who crash the pre-game festivities and are subsequently told to “sod off” by the masses. This ‘Bow’s definitely not for you.


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