Baldwin&, Abby Wambach Shoot the Lights Out for Cree

By Erik Oster 

With the Women’s World Cup kicking off tomorrow, Raleigh agency Baldwin& launched a timely spot for LED lighting company Cree featuring star forward and captain of the U.S. Women’s Soccer Team Abby Wambach.

The ad opens on Wambach on an empty field, illuminated only by a series of fluorescent, metal halide and incandescent bulbs about half a field away. She utters the spot’s only dialogue, “Check this out,” with a smirk and then proceeds to shoot out the lights, one by one. After she’s brought darkness to the stadium, she flicks on its LED lights, followed by the message, “Time to end bad lighting. Cree. Light a better way.” The ad was uploaded to YouTube today, and will be supported by paid Facebook and Twitter posts during the Women’s Wold Cup tournament. If you’re wondering how exactly Baldwin& and Wambach pulled off the stunt, you’re going to have to keep wondering for a while, as the agency won’t release its behind-the-scenes footage until after the end of the Women’s World Cup.


CDs: David Baldwin, Bob Ranew
AD: Jimmie Blount
CW: Britton Upchurch
Agency Producer: Natalie Lum Freedman

Production Co.: Pecubu Productions, Santa Monica
Dir.: Patrick Murphy
DP: Joseph Messier
Producer: Terry Gallagher
Production Designer: Jeremy Carmone

Post: Elastic, Santa Monica
Animator: Steven Do
Executive Producer: Jennifer Sofio Hall

VFX: a52, Santa Monica
VFX Supervisor: Jesse Monsour
Head of 3D: Kirk Shintani
CG Supervisor: Max Ulichney
Colorist: Paul Yacono
Conform: Kevin Stokes
Executive Producer: Patrick Nugent
Producer: Michael Steinmann

Editorial: Rock Paper Scissors, Santa Monica
Editor: Louis-Philippe Charette
Executive Producer: Angela Dorian
Producer: Dina Ciccotello

Music: JSM Music, New York
Composer/CCO/EP: Joel Simon
Composer: Seamus Kilmartin

Sound Design: Pony Sound, Austin
Engineer: Corey Roberts