Audi’s Going to Have A ‘Goodnight’ This Super Bowl

By Michael Musco 

There’s no “Green Police” controversy this time around with Audi’s Super Bowl marketing as the automaker’s unveiled aa new 60-second TV spot, which is dubbed as a prelude to its upcoming Super Bowl XLV advert and marks the fourth consecutive Big Game appearance for Audi.

Venables Bell & Partners is behind the wheel yet again for this effort titled “Goodnight,” which was inspired by Goodnight Moon, the 1947 children’s book by Margaret Wise Brown. It follows the same schematics of the original book while taking the viewer on a journey through an old-fashioned mansion draped with trite symbols of elder, snobby luxury. Audi claims its 2011 A8 flagship sedan is the most technologically-advanced vehicle the company has ever produced and serves as the pinnacle for the brand’s luxury lineup. We’ll leave that opinion for the people who actually drive it.


Credits after the jump.

Agency: Venables Bell & Partners
Air Date: January 13, 2011
Executive Creative Director: Paul Venables
Executive Creative Director: Will McGinness
Creative Director: Erich Pfeifer
Writer: Crockett Jeffers
Art Director: Erich Pfeifer
Producer: Mandi Holdorf
Director of Integrated Production: Craig Allen
Account Manager: Mitra Pai
Account Director: Colleen McGee

Production Company :Epoch Films/Rattling Stick
Executive Producer: Lisa Margulis
Line Producer/President of Rattling Stick: Johnnie Frankel
Director: Daniel Kleinman
Director of Photographer: Alwin Kuchler