Asurion Appoints The VIA Agency as AOR

By Erik Oster 

Connected life services company Asurion appointed The VIA Agency as its agency of record, following a review conducted by Pile and Company.

“We’re about to unveil a new product that will redefine what it means to offer protection for connected devices making this is a critical point for our business,” Asurion director of marketing communications David Mirande said in a statement. “We are essentially the biggest company you’ve never heard of, due to the fact that our work is behind the scenes. Now, we want to change that and show how we can help anyone have a better experience with technology, and be the consumer’s operating system for life.”

One of The VIA Agency’s first assignments for the client will be introducing its new “high-touch, proactive solution to insure connected devices.” Multichannel work is expected from the agency as early as this quarter.

“We’re excited to help Asurion creatively showcase that they offer much more than just protection, they make technology blissful,” said VIA CEO Leeann Leahy, who was appointed to that role last September. “One thing we like about Asurion as a company is that like us, they aren’t afraid to reinvent the routine and that’s why we’re beyond thrilled for this partnership.”