ARS Advertising Completes Acquisition of Manifest

By Kyle O'Brien 

ARS Advertising, an advertising collective run by Aisle Rocket CEO Ross Shelleman, has completed the acquisition of Manifest, a content experience agency.

Manifest, which is composed of journalists, ad creatives and performance strategists, will continue to operate independently under its existing brand.

The acquisition aligns Manifest’s creative and performance marketing prowess and content capabilities with Aisle Rocket’s strategic, guided approach to branded omnichannel growth performance. The acquisition will provide both agency’s clients with access to an even broader range of services and expertise. Melissa Bouma, CEO of Manifest, will remain in her position and report to Shelleman.


The acquisition paves the way for a dynamic ecosystem of innovation, creativity and commerce, according to a statement. Both Manifest and Aisle Rocket will have the opportunity to share insights, resources and best practices while maintaining their distinct identities and client-focused approaches.

“We are thrilled to team with Manifest and collectively amplify our impact in the industry. Their award-winning approach to creative-led content, along with our guided approach to branded omnichannel growth, will bring scale and efficiency to a fragmented marketplace,” said Shelleman, group CEO of ARS Advertising. “This relationship isn’t just about access to expert services; it’s about redefining the way we create and deliver scalable solutions that drive exceptional results.”

Bouma is excited and optimistic about the partnership and the opportunities that it provides to her team and client partners.

“Harnessing the power of both scale and range will fuel creativity while driving efficiencies across the two companies,” said Bouma in a statement. “Manifest will remain fiercely independent and proud of our unique expertise—yet we’re not afraid to tap into the collective for the betterment of the work.”