Arnold Worldwide appointed Ed Castillo as global chief strategy officer. In the newly-created position, Castillo will partner with global chief creative officer Jim Elliot and work closely with executive vice president, global director, business strategy & analytics, corporate strategy Nisha Dass while reporting directly to Arnold global president Pam Hamlin.
Castillo joins the agency from TBWA\Chiat\Day New York, where he has served as chief strategy officer since June of 2012 and led pitches on brands including GoDaddy, Thomson Reuters and Travelers Insurance. Prior to joining TBWA\Chiat\Day, he spent around a year and a half serving as senior vice president, global strategy director at McCann Worldgroup, where he led strategy on the brand reinvigoration of American Airlines, following chapter 11 reorganization. Before that he spent over four years as senior vice president, director of account planning at PHD Media, working with clients such as HBO, Starbucks, Google, Gap and TRUTH. He also spent a year as a planning director at North and three years as director of account planning with R&R Partners.
“Ed is an exciting and critical addition to Arnold’s leadership team,” Hamlin said in a statement. “What really impressed us about Ed is his multifaceted experience, including research, media and brand strategy. I am pleased to welcome him to Arnold, and know he will be a wonderful fit at the agency. Ed will play an important role in continuing to fuel Arnold’s momentum.”
“Killer strategic insights that lead to inspiring work is the name of the game, and Ed has built an enviable career based on just that. I’m beyond excited to partner with him,” added Elliot. “Plus, he’s a genuinely great, fun guy – a true culture builder – so it’s really terrific having him in the Arnold family.”