Apple, TBWA\MAL Remind Us What the iPhone is Good For: Being an iPod

By Bob Marshall 

From Apple and TBWA/Media Arts Lab comes the spiritual sequel to last month’s “Photos Every Day” spot for the iPhone.

“Music Every Day” uses the exact same formula as its predecessor, with similarly excellent execution. We’ve come a long way from Apple’s original iPod commercials. No longer do we have silhouetted dancers projected against green screens with a loud, indie-rock soundtrack. Instead, just like “Photos Every Day,” we have a simple concept that, more than anything, humanizes iPhone users. What are these people listening to? It doesn’t matter; the important thing is that they’re enjoying it. We see them smile, nodding their heads along to a beat, something that we see occur is real life every single day.


Again, it ends with a single-sentence VO: More people listen to music on the iPhone than any other phone. The entire concept seems obvious, but sometimes it’s the obvious that needs to be said. Credits after the jump.

CCO: Duncan Milner
ECD: Eric Grunbaum
GCD: Chuck Monn
CD: Simon Cassels ACD/AD: Antoine Choussat ACD/CW: David Young

AD: Anthony Williams, Dimitri Kalagas
CW: Elizabeth Marks
Executive Producer: Eric Voegele
Agency Producers: Perrin Rausch, RJ Pomeroy , Chris Shaw, Trang Huynh, Katie McCain

Production Co: Reset/Iconoclast
Director: So Me
DPs: Arnaud Potier, Alexis Zabe, Mathieu Plainfosse

Editorial Co: Nomad Editing Company, Inc. Editors: Jared Coller, Kevin Clark

Post Co: The Mill LA
Lead Flame Artist: Edward Black
Colorist: Adam Scott