Anomaly Opens Doors in Amsterdam

By Kiran Aditham 

Another day, another MDC Partners-related item. Days after merging Vitro and Skinny, the agency holding company announced the opening of Anomaly Amsterdam. Back in February, MDC acquired a majority stake in the New York/London-based shop, which last picked up the NBC Sports Network account according to sources.

Anyhow, back to Amsterdam. The new Anomaly office will be led by managing director Hazelle Klonhammer, who spent over a decade at W+K Amsterdam and has also worked at 180, Modernista! and Amirati Puris Lintas in Sydney. Joining Klonhammer at Anomaly’s new digs is one Richard Mulder, a former Nike brand communications manager who will now assume the role of agency partner at Anomaly Amsterdam. With Anomaly’s Euro bases seemingly covered for the time being, the agency and its parent are setting their sights on the booming Brazilian market in 2012 according to a statement from Anomaly CEO/partner Carl Johnson.

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