Anomaly NY Appoints Two New Managing Partners

By Erik Oster 

anomalylogo1Anomaly has promoted Executive Creative Director Eric Segal and Chief Strategy Officer Gareth Goodall to roles as managing partners of its New York office, while still retaining their current responsibilities.

Segal arrived at Anomay in July of 2013, and oversaw creative on such highly visible campaigns as Budweiser’s Super Bowl effort and Dick’s Sporting Goods, earning recognition in AdAge‘s 2015 “40 Under 40” list. Prior to joining Anomaly, he spent over four years as an executive creative director at Grey New York, working on accounts such as the NFL, TNT and TBS networks and Mike’s Hard Lemonade. Before that, the Miami Ad School graduate served as creative director at mcgarrybowen for over three years.

Goodall has served as chief strategy officer at Anomaly for around a year and a half, following a year as head of planning at Saatchi & Saatchi New York. Prior to that, Goodall spent over seven years as a managing director at Fallon London, working with clients including Sony, Ben & Jerry’s, Cadbury, Budweiser and Eurostar. Fallon named him head of planning in 2008 and a partner in 2010. Before Fallon, he spent six years as a planner with Ogilvy & Mather, working with clients such as Unilever, The Wall Street Journal and Coca Cola.