Anomaly Hires New Group Strategy Director, Plans to Eventually Destroy All Silos

By Erik Oster 

Anomaly appointed Omar Quiñones as group strategy director. In the position, Quiñones will partner with managing director Giovanni Villamar and creative director Mauricio Galvan to integrate total market solutions across all of Anomaly’s clients while working closely with chief strategy officer and New York managing partner Gareth Goodall

Quiñones arrives at Anomaly from CP+B Miami, where he has served as group strategy director since January of 2015, leading the agency’s strategy department and global work for American Airlines and Infiniti in Latin America. Before that he spent a little over a year and a half as director of strategic planning for RP3 Agency in Bethesda, Maryland, working with brands including Norfolk Southern, Johns Hopkins, Long & Foster Real Estate and Ripley’s Believe It or Not Times Square. That followed a stint of a round two and a half years with CP+B’s Boulder office, where he served as senior strategist, cultural and business insights, working with brands such as  Best Buy, Kraft Macaroni & Cheese, Jell-O, Grey Poupon, Milka and Burger King. Before joining CP+B he spent nearly five years at The Vidal Partnership as a senior strategic partner, working with brands including JCPenney, Kraft Foods, Sprint Nextel, Wendy’s, Nissan North America, Master Card, TD Bank and Cadbury.

The appointment marks the next step in Anomaly’s public dedication to end silos and the industry convention of separate agencies, staffing and approaches undermining the importance of the Hispanic population. It also follows closely on the heels of the agency winning AOR duties for several Campbell’s brands and the appointment of Chris Hinkaty as managing director in New York

“Omar joins Anomaly at an exciting time,” said Goodall. “He’s going to be key in helping shape Anomaly’s evolution and its ability to engage with today’s American reality.” 

“We have reached a critical moment, both for the Hispanic market and for the marketing industry,” added Quiñones. “The cultural influence of diverse voices demands that brands speak to all, equally. I believe this is the right place, with the right progressive vision, to challenge conventions and create a new paradigm for the agency of the future.”