Anomaly Has a Moment with Dick’s Sporting Goods

By Keith Rose 

Everyone loves sports ads celebrating unknown heroes, and Anomaly’s latest effort for Dick’s Sporting Goods is a suspense-filled nod to every young athlete’s moment of truth–be it courtside, trackside, or curbside.

Entitled “The Moment”, the :60 spot has all the fast cuts and chest pounding moments we’ve come to expect from the PA-based retailer (along with the requisite over-the-top orchestration). With back-to-school days on the horizon, it’s sure to strike a chord with soccer/football/basketball moms and dads in need of some fresh gear for that future superstar.

Click through for the credits…


Advertising Agency: Anomaly, New York, USA
Creative Director: Seth Jacobs
Copywriter: Johnny Dantonio
Art Director: Matt Walton
Producers: Pedro de Oliveira, Matt Flaherty
Executive Producers: Kerstin Emhoff, Ali Brown
DoP: Peter Simonite
Account Supervisor: Ji You
Business Director: Damien Reid
Account Director: Mike Reuter
Head of Broadcast Production: Andrew Loevenguth
Production Company: Pretty Bird
Director: Max Malkin